We’re two PE teachers

on a mission to help young people take their place in the world.

If there’s one thing a PE teacher knows, it’s that not all kids enjoy sport. Our philosophy isn’t about forcing everyone to participate if they don’t want to. It’s about helping athletically-inclined kids use sport as a way to develop positive personal attributes.

Here's a little more about us:

Jamie Williamson


I’m a young and enthusiastic teacher and trainer, whose mission is to help young people develop into the best possible versions of themselves.

I grew up on Auckland’s North Shore, and completed a Bachelor of Physical Education at the University of Auckland in 2016.

Right now, I’m juggling two jobs: on the one hand I’m a Health and PE teacher at Westlake Boys High School, and on the other hand I’m the Head Development Strength and Conditioning Trainer for the Vodafone Warriors.

It was partly this combination of roles that inspired me to start Ethos. On any given day, I would see young boys struggling to figure out their way in the world, and who were being repeatedly told that “sport” and “life” are two very different things.

And then a little while later, I’d be working with adult men who had not only found a way to thrive, but had successfully developed into some of New Zealand’s most inspiring role models.

If I can help young Kiwi’s harness sport to develop the kind of strength of character that’ll stay with them all their lives, I’ll feel that I’ve achieved something truly meaningful.

Peter Hurst


I come from a fairly humble yet typically Kiwi background. I was born on a deer farm, and have been playing rugby since I was five. I’ve always had an innate love of sports.

For me, sport is more than just a fun way to pass the time. It has helped make me who I am today.

Everything that I consider my best qualities were encouraged by the sporting environment I was brought up in: my empathy, my ability to work in a team, my leadership skills, and my understanding of what makes other people tick.

I’m currently working as a PE teacher at Long Bay College and previously worked as a Learning Support Teacher Aid. I regularly work with children with Dyslexia, ADHD and other learning disabilities, and this has helped me develop strategies to ensure that every child fully enjoys their learning experience.

When I help students participate in Teaching Games for Understanding (TGfU) and Adventure-Based Learning (ABL), it brings back my own childhood memories, when the notion of “play” set me free to express myself in ways that weren’t possible when I was constrained by the four walls of a classroom.

As a result of my own direct experience, I know that the world of sports and games is an educational environment filled with more “pages” than a library.

We would love to hear from you.